The idea for "TOTE AS CANVAS" originated when we thought that it would be a great idea to use Tote bag canvas for creating art. TOTE AS CANVAS

We want people to enjoy drawing and for adults to appreciate the enjoyment they can get from this just like when children find a white surface and some crayons and quickly start scribbling.
Wouldn’t it be great if people walking in the streets carried these bags and turned the cities into what seems like a gallery?
After a simple flash of inspiration we found the opportunity and created "Tote AS CANVAS" and organized the design award.
We look forward to you participating in "TOTE AS CANVAS"



Good Design Award is a comprehensive program for the evaluation and encouragement of design organized by Japan Industrial Design Promotion Organization (JIDPO).
This award system was originally born in 1957, out of the belief that design was essential in breaking out of the cycle of poverty in Japan. Since then, the Good Design Award has been given to outstanding designs for more than 50 years in the pursuit of prosperous lives and industrial development. Approximately 37,000 Good Design Awards have been given in continuing these efforts.
JIDPO receives approximately 3,000 submissions from more than 1,000 companies and designers from inside / outside of Japan every year. These designs are screened by about 60 design experts, who select and recommend those designs worthy of the Good Design Awards. However, the Good Design Awards is not a beauty contest, nor is it an award that assesses the design’s outcome in economic terms. Rather, the Good Design Awards is a system that aims to channel the eminent powers of distinctive designs to build prosperous lives and encourage sound industrial development. Indeed, it is a campaign to brighten and enrich society through design.