Our Philosophy



The original meaning of “tote bag” is “carry” or “portable”, and refers to a very simple cloth carrier bag. A tote bag is in itself functional, but that’s not what is significant. What adds significance is that when design is introduced, it becomes a become daily necessity. Its canvas-like surface has become a suitable medium for an artist, a place to show off wit or humor with a funny illustration, or a surface on which to print a photograph, and it’s become so popular you can hardly go a day without seeing one in town. We’ve taken the idea of a simple tote bag as-is, and every day we think of ways to make it something even more people can enjoy and be touched by. It’s just how it was with the t-shirt.