TOTE AS CANVAS

ROOTOTE Charity Event

About ROOTOTE Charity Event

This project has been carried out every year since 2007, and it’s one of the social contribution initiatives of the ROOTOTE tote bag brand. Celebrities in different areas who agree with our goals freely produce artwork using Tote as Canvas, our plain white tote bag, as an art canvas, and we host an exhibition of those art pieces. Those pieces are then entered into an internet charity auction, and all successful bids are given to the nonprofit organization Save the Children Japan to be used for children around the world.

2007: First Charity Event
Participating celebrities: 35 groups
Total donations: ¥592,603
This event contributed to a global campaign by Save the Children called “Rewrite the Future: Painting the Future of Children Together”, with the objective of producing educational opportunities for children in developing countries.

2008: Second Charity Event
Participating celebrities: 50 groups
Total donations: ¥1,212,262
This event contributed to a global campaign by Save the Children called “Rewrite the Future: Painting the Future of Children Together”. The campaign implemented educational assistance for children in Afghanistan.

2009: Third Charity Event
Participating celebrities: 89 groups
Total donations: ¥2,065,380
This event contributed to a global campaign by Save the Children called “Rewrite the Future: Painting the Future of Children Together”. The campaign implemented educational assistance for children in Afghanistan.

2010: Fourth Charity Event
Participating celebrities: 87 groups
Total donations: ¥2,025,113
This event contributed to a global campaign by Save the Children called “Rewrite the Future: Painting the Future of Children Together”. The campaign implemented educational assistance for children in Afghanistan.

2011: Fifth Charity Event
Participating celebrities: 90 groups
Total donations: ¥10,000,000
This event’s donations are going to Save the Children to provide material assistance and mental care for child victims of the Great Tohoku Earthquake.

2012: Sixth Charity Event
Participating celebrities: 93 groups
Total donations: ¥6,424,660
This event’s donations are going to Save the Children to provide material assistance and mental care for child victims of the Great Tohoku Earthquake.

2013: Seventh Charity Event
Participating celebrities: 89 groups
Total donations: ¥8,043,594
This event’s donations are going to Save the Children to provide material assistance and mental care for child victims of the Great Tohoku Earthquake.

The ROOTOTE Charity Event is also held in Taiwan, which is home to overseas ROOTOTE stores.
The Taiwan ROOTOTE Charity Event